Tag: marketing

  • Explore and Focus

    Explore and Focus

    2009 begins as a very challenging year. The economy is badly damaged. I attended a funeral of a loved one. Friends are suffering from broken relationships and the fear of unemployment. Not the best of times. I am reminded of the moments I hit rock bottom and the two practical things I did to rise

    Continue Reading

  • Marketing 101

    Marketing 101

    What do marketing professionals do? Do we concentrate all our efforts into branding, advertising, promotions, and the like? Many see marketing that way but the experts know these are only specific segments of marketing. Marketing is an analytical strategy that positions you to create demand for your services or products. This positioning depends upon critical

    Continue Reading

  • Open Source

    Open Source

    “Open Source” by Jerico Santander – one of my favorite pieces of art as it reminds me of a decisive moment in my career. Throughout law school, students are trained to think, write and speak one specific language – legalese. Analyzing legal brief after legal brief, preparing case by case, participating in seminars to debates

    Continue Reading

  • Business Etiquette is Optional

    Business Etiquette is Optional

    What’s the point of conforming in how we dress and how we behave in the workplace? Wouldn’t it be great if we can always do whatever we want without thinking what others think about us? Not really. “Etiquette has to do with good manners. It’s not so much our own good manners, but making other

    Continue Reading