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How to Build Your Personal Brand
Let’s say you know what you want to be known for. You also know what you have (and don’t have) to advance this personal branding journey. The next step is choosing a platform. You will most likely choose multiple platforms. Social media platforms, in particular, are free and easy to use. You may find yourself…
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Auditing Your Personal Brand
Head’s up. You can’t effectively change or improve your personal brand without first understanding its current status. This requires an audit! One of the best ways to analyze your personal brand is do a marketing SWOT analysis – strengths, weaknesses, opportunities, and threats.
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The Big Question to Building Your Personal Brand
In July 2015, I delivered a marketing workshop at Juniper Networks. Several friends and family asked me to share online so I broke down the content into three blog articles. Today, I focus on the first topic: why personal branding matters. I love personal branding as a topic because everyone has one. Whether you’re at…
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Man Down, Man Up
2014 was a rough year. No, I didn’t get arrested. No, my marriage was not hanging by a thread. But I lost something precious. Something I’ve had my entire life until last year.