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Branding for Life
Question: I’ve heard you talk at universities about how marketing helped your personal life. Can you tell us how someone can use marketing concepts for personal goals? If you don’t have a brand, then you’ll have more difficulty in building relationships. It’s also more challenging for others to recognize you for who you are and
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Marketing 101
What do marketing professionals do? Do we concentrate all our efforts into branding, advertising, promotions, and the like? Many see marketing that way but the experts know these are only specific segments of marketing. Marketing is an analytical strategy that positions you to create demand for your services or products. This positioning depends upon critical
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Open Source
“Open Source” by Jerico Santander – one of my favorite pieces of art as it reminds me of a decisive moment in my career. Throughout law school, students are trained to think, write and speak one specific language – legalese. Analyzing legal brief after legal brief, preparing case by case, participating in seminars to debates
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Business Etiquette is Optional
What’s the point of conforming in how we dress and how we behave in the workplace? Wouldn’t it be great if we can always do whatever we want without thinking what others think about us? Not really. “Etiquette has to do with good manners. It’s not so much our own good manners, but making other